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Brian Flores - CAreer/Resume

Career Summary

Brian founded FloreSEO to help companies turn SEO and AI-driven discovery into predictable growth. His work spans high-growth SaaS and social-impact organizations — from helping SimpleConsign triple organic traffic and own its category, to guiding Friends Outside Los Angeles in building a stronger digital presence that connects formerly incarcerated individuals with jobs, education, and housing.

No matter the client, the mission stays the same: make search work for people, and turn visibility into real-world results.

Logo with a stylized graphic and the text 'FloReSEO' on a blue background.

Founder & Principal Consultant, FloreSEO, LLC | 2023 - Present

Launched FloreSEO, an SEO and AI Search consultancy helping SaaS and e-commerce brands expand non-branded visibility, outperform competitors, and build scalable systems for sustainable growth.

  • Tripled total organic traffic for SimpleConsign, increasing non-branded visibility from 2% to 20% and leapfrogging direct competitors in the consignment SaaS space.

  • Designed a full-funnel SEO framework integrating technical audits, structured data, and AIO-driven content systems to strengthen acquisition and brand authority.

  • Partnered with Friends Outside Los Angeles, a nonprofit serving formerly incarcerated individuals, to expand digital reach and improve access to re-entry and employment resources — helping reduce recidivism through improved online visibility.

  • Provides ongoing consulting for organizations seeking scalable SEO systems, cross-functional enablement, and readiness for the evolving landscape of AI-powered discovery.

The Reddit logo featuring a smiling white alien mascot with an antenna, next to the word 'reddit' in orange and black text.

SEO & Content Lead for SMB Growth, Reddit Inc. | 2024 - 2025

  • Architected Reddit’s SEO program from scratch, integrating technical systems, workflows, and data pipelines across Engineering, Product, and Editorial.

  • Built and launched the SMB Hub on Reddit for Business — a structured ecosystem of landing pages aligned to advertiser needs, funnel stages, and high-intent search queries.

  • Developed the Learning Hub strategy, optimizing content architecture, internal linking, and metadata to surface education assets in search while improving session depth and completion rates.

  • Introduced schema markup, topic hubs, and structured navigation systems to improve both indexation and content discoverability.

  • Partnered with product and engineering to shift Reddit’s content model toward modular, scalable templates that support experimentation without sacrificing SEO hygiene.

  • Established the company’s AIO/GEO readiness framework — preparing content for visibility in generative and answer-based search experiences.

Brought SEO and AI-Search into Reddit’s marketing org for the first time — embedding it into the company’s growth engine for small and medium businesses.

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Global Emerging Channels Strategist, Square (Block, Inc.) | 2023 - 2024

  • Designed content and metadata systems for app marketplaces, YouTube, and Reddit that improved conversion and brand reach.

  • Built cross-platform performance dashboards to evaluate organic contribution across nontraditional search surfaces.

  • Unified ASO and organic discovery strategy across six markets and five languages, reducing dependence on paid channels.

  • Partnered with country marketing leads to scale localization strategies while maintaining a consistent brand taxonomy.

Tasked with expanding Square’s organic presence beyond Google by identifying and scaling alternative discovery channels.

Senior SEO Strategist - NA Region, Square (Block, Inc.) | 2017 - 2023

  • Relaunched a core product line, achieving 10× traffic growth and 11.5× conversions QoQ, the highest in the product’s history.

  • Led a 45,000+ page CMS migration and domain restructuring initiative supporting global expansion.

  • Managed SEO for Square’s flagship products (POS, Payments, Invoices, Payroll), collaborating with PM, Eng, and Marketing to tie SEO efforts to launch KPIs

  • Mentored a distributed SEO team across North America and Europe, building a unified playbook and process governance.

Developed and scaled the SEO backbone for Square’s flagship product suite, transforming organic search into a company’s largest acquisition and retention channel.

Onestop Internet

  • Embedded SEO and CRO directly into agile pods to influence experimentation, product design, and growth velocity.

  • Developed in-house automation tools to scale metadata and structured data across multiple e-commerce clients.

  • Improved cart conversion rates and revenue per session through A/B testing and page-level optimizations.

Built the SEO and CRO systems behind several leading luxury retail brands, transforming their online stores into data-driven growth platforms.

SEO & CRO Lead, Onestop Internet, Inc. | 2014 - 2017

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