Simple Consign: From Dormant Visibility to Dominating Consignment SaaS Search Results
How a rebrand, CMS migration, and SEO foundation work turned into sustainable organic growth.
CASE STUDY SECTIONS
Background
Company:
In 2023, Emporia Holdings approached FloreSEO to help relaunch the SimpleConsign website. The company had paused most marketing efforts during a rebrand and CMS migration to HubSpot, leaving the site largely inactive for nearly a year.
The new leadership team wanted to regain visibility, rebuild authority, and attract more vendor and mall operator leads through organic search.
Industry: Consignment Software / Retail SaaS
Engagement: Technical SEO & Content Strategy
Period: H2-2023 - Q1-2024
The Challenge
When FloreSEO began consulting, less than 2% of SimpleConsign’s traffic came from non-branded keywords. Nearly all visibility came from users already searching for the brand.
Additionally, the site’s architecture was outdated, and competitors dominated high-intent industry terms like “consignment POS” and “consignment software.”
The APPROACH
A - SEO Foundation & Site Architecture
Defined a scalable keyword-to-page map tied to user intent across the funnel.
Structured HubSpot CMS templates with optimized URL, title, and heading hierarchies.
Removed outdated and duplicate pages to focus crawl budget on revenue-driving content.
B. Keyword universe & competitive benchmarking
Identified 10+ direct competitors across SaaS and consignment POS categories.
Expanded SimpleConsign’s keyword targeting from ~100 branded terms to 3,000+ full-funnel queries.
Mapped keyword clusters to every stage of the buyer journey to capture vendor and retailer intent.
C. Content & InTENT OPTIMIZATION
Rewrote core landing pages with improved keyword alignment and clearer value messaging.
Built new mid-funnel content for “vendor software,” “mall booth management,” and “antique mall POS.”
Tightened search intent optimization to improve CTR and relevance across the funnel.
RESULTS
Late 2023 ignited a surge in organic growth.
Within just three months, SimpleConsign saw a breakout in organic growth:
120% surge in organic traffic, jumping from ~4.8K to 10.6K sessions per month.
Non-branded traffic share skyrocketed from 2% to nearly 20%.
Captured Page 1 dominance for must-win, non-branded keywords — dethroning long-standing competitors and fueling a surge in qualified leads and market share.
Key Learnings
Rebrands create rare opportunities to rebuild SEO on stronger foundations.
Most teams just swap visuals — we rebuilt the site’s entire search foundation to turn a brand refresh into a growth engine.
HubSpot’s CMS can perform like an enterprise SEO platform — if you engineer it that way.
Growth didn’t come from the CMS switch — it came from clean architecture, structured templates, and data-driven execution.
Intent-driven keyword mapping drives measurable visibility and ROI.
By targeting how customers actually search — not just brand terms — we expanded reach and ROI across the entire funnel.
