Rebuilt the site’s SEO architecture during a rebrand to capture high-intent category searches the brand had never ranked for. Within 3 months, organic traffic more than doubled and non-branded visibility jumped from 2% to nearly 20%, dethroning long-standing competitors. This shift positioned SimpleConsign as the category authority in consignment SaaS.

Transformed a niche resource center into a global acquisition channel by aligning search intent, UX, and international expansion. Built a scalable content and localization framework that now drives durable organic acquisition across six markets. The result: sustainable growth fueled by evergreen, high-intent traffic.